About us
Enhance Your Tooling Experience
Our tools are designed for both professionals and DIY enthusiasts, offering precision and durability for every project. Explore our range of hand tools, power tools, and accessories tailored to meet your needs.
Start with the user – understand their needs and deliver the best tools for them.
Discover New Possibilities
Our tools are designed for both professionals and DIY enthusiasts, offering precision and durability for every project. Explore our range of hand tools, power tools, and accessories tailored to meet your needs.
Start with the user – understand their needs and deliver the best tools for them.
Your Tool Solutions Hub
Meet Our Experts
Expert craftsmen driving our innovation
Tony Fred
Chief Executive Officer
Founder and chief innovator, Tony is passionate about tool development and quality assurance. He actively engages in product design, marketing strategies, and enhancing customer satisfaction.
Mich Stark
Chief Marketing Officer
Mich thrives on challenges. With years of experience in the tool industry, he has been instrumental in driving the company’s growth and innovation.
Aline Turner
Chief Product Officer
Aline is a passionate tool designer who loves her craft. She mentors 100+ in-house engineers and supports a community of thousands of tool enthusiasts.
Iris Joe
Chief Operations Officer
Iris, with her extensive industry experience, helps us understand market trends and improve our offerings. She is dedicated to driving success and brings her expertise to elevate the company.